Whether you want your employees to wear promotional t-shirts whilst at work or you think they make a great giveaway to potential and existing clients, they will be unsuccessful if the recipients don’t wear them. We have shared 5 of our best tips for ensuring that your t-shirts are as successful as possible; if people want to wear them, your brand will be on display.
- Wearability is more important than fashion and cost
You will see more success if you focus on what your recipients will find useful rather than blindly following the latest fashion trends or simply picking the cheapest t-shirt on the market. Think about when and where you want the recipients to wear the garment.
- Get inspiration from current retail trends
In saying that, it doesn’t hurt to look at current retail trends to see what consumers are buying. Whilst the basic crew neck is a timeless choice, relaxed fit designs are currently trending. By staying with the times in the actual fit of the garment, they will appear more attractive.
- Consider handing out outfits, not just t-shirts
By handing out promotional t-shirts bundled with a hat or a jacket, you are giving recipients the option to wear the whole outfit or to wear each item separately. This will, however, depend on who you are handing the garments out too, as it can be quite expensive.
- When printing and embroidering, lightweight matters
Regardless of what fabric you have selected, it is important that you don’t use a process that is going to be too heavy for it. If you do, the branding won’t turn out how you wanted or last through multiple washes and wears. If you are unsure, ask for professional advice.
- Remember that men and women have swapped styles
In the past, men’s clothing was quite baggy and women’s clothing was quite tight. Somewhere between then and now, men and women have swapped styles – men now want a tighter fit and women are more concerned with a relaxed, comfortable fit.
We hope that you find the above tips useful when placing your next promotional t-shirt order. At the end of the day, the success of your marketing venture is essential for ensuring that your brand is constantly visible to the general public. If the recipients of your t-shirts don’t want to wear them, you’re going to have spent a lot of money on a venture that has gone nowhere.
