Promotional pens remain one of the most effective marketing tools – everyone needs one at some point in time, whether they need to jot down a message or to write an essay. When choosing pens for your business to use as a part of its marketing strategy, however, it is important that you consider a handful of aspects to ensure that you have made the right choice.
- Give yourself some time
Planning ahead and giving as much notice as possible will help to maximise your choices. The complexity of your branding, printing techniques and quantities can all have an impact on lead-times, so ensure that you have allowed yourself plenty of time to consider all the options. It is possible to have an order turned around within a working week, but it is important to note that you will generally have less choice and it will cost you significantly more.
- Consider your audience and purpose
Plastic pens, for example, are best bought in bulk and used for brand awareness, conferences, giveaways, and so on. They are a great general tool for keeping your business name in people’s minds. Metal, on the other hand, is great for gift giving or making a professional statement. For the utmost in appearances, we recommend executive promotional pens. Choose a known brand that is presented boxed, as this always makes a special gift as a thank you or even a prize.
- First impressions count
Different styles, colours and shapes can be used to effectively convey your message. The size of the branding area is really important, as you need to ensure that your message will fit, and packaging is also key, as it will reinforce your message and make it a feature. It is also important to consider the user and what would appeal to them – go tech-y with a stylus, practical with a torch, multipurpose with several ink colours, or part of a set with a matching pencil.
- Branding and call to action
Ask yourself how recipients should contact you. Will you include your phone number, website URL or some other call to action? Specific campaigns may benefit from a web address to takes recipients to a special landing page or microsite. All pens offer maximum branding areas, although the print cost is usually increased when multiple areas and colours are required. It can be worth it, however, if it works with your branding.
We hope that the information shared above has enabled you to choose the right promotional pens for your business. We wanted to leave you with one final piece of advice, and that is to ensure that whatever pen you have selected falls within your budget – spending more than you can realistically afford will only harm your campaign down the line.
