Put your hand up if you like getting free stuff. We’re pretty sure that every single person reading this article just raised their hand, as who doesn’t like to get things for free?
This is why promotional merchandise is fantastic for marketing your business – as recipients hold onto these items, they’ll be exposed to your branding over and over again. This sort of merchandise is a great way to market your business to a large audience whilst doing minimal work. Below, we’ve taken a closer look at just some of the reasons why this fits the needs of your business:
- Lasting Impressions
There will be a strong correlation between the merchandise and the company that handed it out. What this means is that recipients will be more likely to remember who you are – and that they will have a favourable impression of you. Most people have an average of 10 promotional items lying around their office or home – how many do you have and, better yet, can you remember who gave them to you?
- Brand Awareness
Did you know that 1 in 4 people walk around with some sort of promotional merchandise with them? Imagine the large number of people you’re reaching simply by passing out a single free item. Keep in mind that all of this is happening with very minimal work on your end. By handing out one item, how many other hands and eyes will come across your branding once the recipient has left the building?
- Generate Sales
According to a study performed by Baylor University in the United States, companies whose employees used promotional items generated around 22% more business than those who didn’t use anything. Advertising who you are on an item is one of the easiest way to attract customers – products like pens, USBs and t-shirts tend to reach a larger target market, as they are useful for so many people.
- Open Door Policy
Think about how comfortable you are talking to someone at an event when you have free merchandise to share with them. Having promotional items can help to open up the lines of communication with potential customers. Simply approach someone with a smile and say “would you like a free [insert item here]?” – the door will be open to promote your business once you’ve grabbed their attention.
- Passed Along
At some point, it’s likely that you’ve received a promotional item unintentionally from someone you have encountered. From a co-worker who lent you a pen to a friend who thought you might like a particular product they had no use for, the opportunities are endless. This is why handing out items with your brand on them is such a great idea – you never know whose hands they will end up in.
Now that you know how promotional merchandise will fit the needs of your business, it’s time to choose one that complements your products and/or services and that meets your budget. Novel Tees offers a wide range of products, from clothing and headwear to IT and novelty items. Contact us today if you need help choosing products that will grab the attention you deserve.
