Promotional backpacks are a practical way to keep your brand visible wherever work, travel or everyday life takes your customers. Popular with businesses, schools, sporting clubs and event organisers, they're designed to be used regularly, giving your logo ongoing exposure long after your promotion has ended.
Choose from a wide range of backpack styles, including conference backpacks, laptop backpacks, drawstring backpacks, cooler backpacks and travel bags. Many can be customised with your logo using embroidery, screen printing or transfer printing, depending on the product.
With more than 25 years of experience, Novel Tees Promotions supplies quality branded backpacks with Australia-wide delivery and competitive bulk pricing.
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A quality backpack is designed to be used every day, making it an excellent choice for long-term brand exposure. Once you've selected the right style, we'll recommend the most suitable branding method for your logo and provide a digital artwork proof before production begins.
Ideal for employee onboarding, schools, sporting clubs and corporate gifts, branded backpacks combine everyday functionality with long-lasting promotional value.
Available branding methods include:
| Backpack type | Best for | Example products on this page | Price from (ex. GST) | Typical MOQ* |
|---|---|---|---|---|
| Standard daypack | Trade shows, corporate giveaways, student promotions and outdoor events requiring everyday carry capacity | Quest Backpack, Centrix Backpack, Arena Backpack | From $7.00 | 25+ |
| Laptop backpack | Corporate onboarding, tech companies, conferences where device protection alongside everyday carry is required | Synergy Laptop Backpack, Swiss Peak Backpack, ARCHER Tasman, Fortress Laptop Backpack | From $21.00 | 10+ |
| Drawstring backpack | Youth events, schools, sports clubs, low-cost bulk giveaways requiring lightweight hands-free carry | Non Woven Tampa Drawstring Backpack, Jute Drawstring Backpack | From $1.93 | 100+ |
| Premium branded backpack | Executive gifting, corporate staff packs and retail where brand and quality recognition is a priority | American Tourister, High Sierra, Thule, Bellroy, AS Colour | From $45.00 | 10+ |
| Eco and recycled backpack | Sustainability campaigns and eco-brand positioning where recycled materials are part of the brand story | Waste2Gear, Oceana Recycled, RPET options | From $20.00 | 10+ |
| Hydration and hiking pack | Outdoor events, sporting clubs, trail sponsors and active lifestyle campaigns | Various hydration-compatible packs on the page | Confirm on page | 10+ |
Promotional backpacks are commonly used for staff onboarding, conferences, schools, sporting clubs, corporate gifts, travel and customer giveaways. Their practicality means they're often used repeatedly, helping to maximise brand exposure.
The right backpack depends on how it will be used. Laptop backpacks are ideal for corporate staff, drawstring backpacks suit sporting events and giveaways, while travel and cooler backpacks are popular for outdoor promotions and premium gifts. We also offer styles that are suitable for children.
Yes. Most backpacks can be customised with your logo using branding methods such as embroidery, screen printing or transfer printing, depending on the material and product style. Depending on the backpack you’ve chosen, there are a couple of branding positions to choose from. If you have a different position in mind, please get in touch with our team to discuss your options.
Embroidery is popular for a premium, long-lasting finish, while screen printing and transfer printing are well suited to bold logos and detailed artwork. Our team can recommend the best option for your chosen backpack.
Yes! Many people are surprised to learn exactly how budget friendly these bags can be, especially when you take into account the actual cost of the item combined with the cost to brand it. If you’re looking for a long-lasting promo item, they can’t be beaten.
Minimum order quantities vary depending on the backpack style you choose. Contact our team for product-specific pricing and ordering information.
Vector artwork in AI, EPS or PDF format is preferred for the best branding results. If you don't have print-ready artwork, our team can assist with artwork preparation.
Yes. A digital artwork proof is provided for approval before production begins so you can confirm your logo, colours and artwork placement.
Production times vary depending on the backpack style, branding method and order size. We'll provide an estimated turnaround when preparing your quotation.
Rush production may be available on selected backpack styles depending on stock availability, branding requirements and current production schedules. Contact our team as early as possible to discuss your deadline and available options.
