Promotional headwear is warmly accepted by most target audiences, as they can be used by anyone, of any age and in any season. There is no promotional item more versatile and functional than headwear. This means that there are a lot of caps and hats already circulating in the market, so it’s crucial that you think about how you’re going to make your option stand out from the crowd.
- The simpler the better
Keep in mind that complicated designs can put you at a real disadvantage, as they can create fuzz in the recipient’s memory and can be interpreted in a way that doesn’t send the message you are trying to convey. This is why it is always best to choose a design that is simple whilst leaving a strong impact on any recipients.
- Ensure well-defined designs
If the design has been printed in a clear and visible manner, promotional headwear will more easily catch your target audience’s attention. People tend to overlook anything that they find hard to decipher – the last thing they want is to analyse what your design is trying to tell them. Once you’ve come up with a design, ask yourself whether it’s clear or not.
- Choose colour widely
Knowing who is likely to be on the receiving end of your headwear will help you to decide what colours are appropriate. It’s a good idea to choose colours that are already associated with the your brand or company (such as those used in your logo), as this will help to raise brand awareness. All colours also need to contrast with each other so that text is readable.
- Choose fonts wisely
It’s also important that you choose fonts that are appropriate, as you need to ensure that your marketing message or brand name is readable to everyone who encounters your promotional headwear. Curly, cursive fonts might look pretty but you have to remember that they can be difficult to read – particularly when they’ve been embroidered.
- Brand-related designs
By choosing designs that are closely related to either your brand or company, it will be easier for your target audience to remember you the next time they see the design. In only a matter of seconds, you can create memories that are incredibly easy for your target audience to recall – which they will do each and every time they see the design.
If you’re interested in adding promotional headwear to your marketing campaign, we hope that the tips we’ve provided above have given you a much better understanding of how to design them. It’s important to understand that, due to its popularity, there is a lot of headwear already in the market so you need to take steps to ensure that yours will stand out from the crowd.
