You couldn’t be further from the truth! Cheap promotional products are unparalleled in their ability to increase brand awareness, attract new clients and grow your company – plus, they’re cost effective. They do this in a number of ways, some of which we have outlined below:
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- Draw Attention
Everyone wants to be the popular table at the tradeshow. We all want attention for our company or brand – and promotional items are a great way to attract that attention. In the world of marketing, there is no word more powerful than ‘free’ – get more people to visit your table by giving away exciting products that they want.
- Exponentially Increase Brand Recognition
Brand recognition requires repeated exposure to the brand name, slogan and logo. Seeing the same thing over and over again is often one of the best ways to remember it. As such, customers are more likely to remember your company if they have been exposed to it hundreds of times – this is where promotional items come in.
- More Brand Exposure
Are traditional advertising methods giving you enough brand exposure? If not, promotional items to the rescue! They have the uncanny ability to reach audiences far beyond your original target. T-shirts, for example, can be viewed as walking, talking billboards for your company – anytime the customer wears it, your brand will be noticed.
- Open Lines of Communication
Giving someone a gift can often promote a feeling that they should reciprocate your kind gesture. The same is true of customers – giving them a promotional item often makes them more likely to do business with you. According to a study, 52% of participants given such a product ultimately did business with the company.
- Promotes a Favourable Image
A positive reputation is something that can take a company a lifetime to develop. Did you know that you can cut down on this time using cheap promotional products? A study has shown that 71% of people who received an item remembered the name of the company that gave it to them – you can bet they had a favourable impression.
- Re-Gifting is a Thing
Although re-gifting is often a frowned upon practice, this isn’t the case when it comes to promotional items. If your products are getting passed along to others, you should instead by ecstatic! The more the product is passed along, the greater the total audience and the smaller the cost per impression for your company – why wouldn’t you be happy?
- Stick Around for a Long Time
Conventional advertisements generally only run for a set period of time – a TV ad, for example, might only air for a few weeks. On the other hand, promotional products are a unique form of advertising that could potentially target your audience for an unlimited amount of time. No one can really argue with more impressions at a lesser cost.
Don’t let us catch you saying that cheap promotional products don’t work again – as you can see from the information outlined above, they are beneficial for companies of all shapes and sizes in a number of ways. Just ensure that you have selected the right products and use them correctly.
