Over the last few years, many people have been arguing that promotional products are obsolete. We are here to tell you, however, that they have more relevance today than they ever have in the past! Your marketing campaign can benefit from the inclusion of these products in a number of ways, some of which we have outlined in the list below:
- Create Lasting Awareness
It’s important to think of these products as long-term business cards – they should be an ongoing reminder of your business, everyday that they’re used. By including your contact details, you can also rest assured that new customers can contact you easily.
- Valuable Marketing Space
If you have selected a product that your customers are likely to use every day, such as a coffee mug or a pen, you can rest assured that you have secured the most valuable marketing space in the world. Your customers will be constantly exposed to your brand and message.
- Leverage Perceived Cost
The average person doesn’t have much of an idea how much these items cost – they tend to over-estimate, as their assumptions are based on the cost of a single item (not many). You can take advantage of this perception by bulk-buying items with a higher perceived value.
- Get Involved Locally
Getting involved with your local community and charity organisations is a fantastic way to increase brand recognition. Just ensure that you include promotional products – add your logo to t-shirts that you hand out to volunteers, to cups used to serve drinks, and so on.
- Employee Incentives
Remember that these items can also be given to your employees to thank or motivate them for their good performance. This can also help to improve your employee’s loyalty to the business, as they can see that you care about them and reward their endeavours.
- Customers Are Ambassadors
Whenever you see someone wearing an item of clothing or carrying an object that has been branded, they have become a mobile billboard for that particular brand. If your customers wear or use your items in the course of the daily life, you have succeeded.
As you can see, every marketing campaign should look towards promotional products. When they’re tied into an effective marketing strategy, these products can add value and create a memorable experience for your audience (both current and potential). We hope that the above list has given you some ideas of why they should be incorporated into your campaign.
